Multimedia show highlights Van Gogh’s works

(chinadaily.com.cn) | May 06, 2015


A multimedia show of more than 3,000 paintings of Vincent Van Gogh (1853-1890) in Shanghai Xintiandi has attracted large number of visitors.

The 35-minute show, Van Gogh Alive, presents high-resolution images of the Dutch painter’s works on 35 huge screens, including columns and floors of the exhibition hall.

The images display the master’s canvases, sketches, drafts and letters written mostly to his younger brother, Theo. This year marks the 125th anniversary of the death of Van Gogh.

"Visitors can literally walk through images of Van Gogh’s famous works such as ‘The Starry Night’ and ‘Sunflowers’ and be astonished and drawn into the unique experience," said Zhou Yi, curator of the show.


The interactive exhibition was created in 2007 by the Australian company Grande Exhibitions. Van Gogh Alive has been realized with the company’s development of a Sensory 4 system. A group of computers activate projectors and a sound system to compose “a symphony of light, color and sound”, according to the company’s website.

Audiences have different reaction to the masterpieces transformed by digital technologies. Some visitors said the multimedia show made Van Gogh’s works more vivid and they could see the details of the paintings and learned about the painter’s life. While others felt disappointed, saying that the dazzling images were not as impressive as the original works, the Xinmin Evening News reported.

Last year, a Monet show at the K11 Art Mall exhibited 40 original Monet masterpieces. The ticket price was 100 yuan per person.

Van Gogh Alive has been exhibited in Europe, America, Asia and the Middle East to more than 1.5 million visitors. After Shanghai, the show will travel to Beijing’s Joy City Mall for another three months and then to Hangzhou, Sanya and other cities.


Taipinghu Park, Xintiandi, Huangpi Road South, Huangpu district 黄浦区黄陂南路新天地太平湖公园
10 am to 7 pm (every Thursday), 10 am to 9:30 pm, till Aug 30, Admittance stops one hour before closing every day.
Price: 110 yuan ($17.7) (weekdays), 130 yuan (weekends), 160 yuan (public holidays)


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