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Chinese online shopping spree kicks off on Nov 11

(study.edu.sh.gov.cn) | Nov 13, 2019

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Discounted goods are displayed on the smartphone app of Taobao, an online shopping platform, during the Double 11 shopping festival on Nov 11, 2018. [Photo/IC]

Nov 11 has been widely recognized as the world's busiest online shopping day, as its online sales surpassed the total revenues of the Black Friday and Cyber Monday combined.

Chinese online shopping platforms such as Tmall and JD have offered countless special offers and discounts every year since Chinese e-commerce giant Alibaba Group launched its first Double 11 shopping festival on Nov 11, 2009.

This year, Alibaba Group reported a record 268.4 billion yuan ($38.4 billion) in sales during the festival, an increase of 26 percent over 2018.

More than 200,000 Chinese and overseas brands participated in the 24-hour shopping frenzy on Alibaba's online marketplaces. One million new products were put on sale and 299 brands earned more than 100 million yuan, including Apple, Dyson, Estee Lauder, L'Oreal, Lancome, Nike and Adidas.

Buyers will typically add the goods they want to their online shopping carts beforehand and then buy them for a discount on Nov 11.

Promotional activities are also held on many online shopping platforms before and on Nov 11. Participants can receive special rewards that can be used when paying for goods.

The shopping extravaganza was made possible by the rapid development of logistics and mobile payment in China. Online shopping has become an important part of many Chinese people's lives.

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